Aim
Welcome to “Marketing Mastery: Maximising Your Impact with Odoo,” a comprehensive training program meticulously tailored to empower marketers with the knowledge and skills required to leverage Odoo’s powerful marketing tools for maximum impact.
Through carefully curated seminars with practical exercises, this program equips participants with the strategies and techniques to create impactful campaigns, engage audiences effectively, and drive business growth with Odoo. Whether you aim to enhance your email marketing, automate marketing workflows, or integrate social media seamlessly, this program provides the expertise to elevate your marketing efforts and achieve exceptional results with Odoo.
Outline
1. Email Marketing Mastery: Learn to create impactful email campaigns in Odoo, segment lists, and integrate with CRM for enhanced engagement.
2. Marketing Automation Essentials: Discover how to streamline marketing tasks, create personalised marketing funnels, and integrate seamlessly with CRM for efficient customer management.
3. SMS & Social Media Integration: Expand your marketing reach through SMS and social media channels, integrating interactions with your customer database for comprehensive insights.
4. Events & Survey Integration: Master event management, gather valuable feedback through surveys and integrate responses with CRM for targeted marketing.
5. Customer Journey Optimisation: Explore CRM’s role in managing customer relationships, optimising journeys, and integrating data for personalised campaigns.
By the end of the course, participants will be empowered to maximise their marketing impact and achieve tangible results using Odoo’s integrated suite of applications.
| No | Seminar | Agenda |
|---|---|---|
| 1 | Email Marketing Mastery | - Understanding the importance of email marketing in modern business - Utilising Odoo's Email Marketing module for targeted campaigns - Designing visually appealing email templates - Segmenting email lists for personalised communication - Integrating email marketing with the CRM module for enhanced customer engagement |
| 2 | Marketing Automation Essentials | - Introduction to marketing automation and its benefits - Overview of Odoo's Marketing Automation Module - Setting up automated workflows for various marketing tasks - Creating computerised responses to customer interactions - Integration of marketing automation with the CRM module for seamless customer relationship management |
| 3 | SMS & Social Media Integration | - Exploring the role of SMS marketing in reaching customers - Integrating SMS marketing with Odoo for seamless communication - Leveraging social media platforms for marketing purposes - Strategies for engaging with customers through social media channels |
| 4 | Events & Survey Integration | - Managing events and webinars using Odoo's Events application - Creating and promoting events to engage customers and prospects - Gathering feedback and insights through surveys and questionnaires - Integrating survey responses with customer data in Odoo CRM for enhanced targeting - Practical workshops on planning, executing, and analysing event-based marketing campaigns |
| 5 | CRM Interaction & Customer Journey Optimisation | - Understanding the role of CRM in managing customer relationships - Utilising Odoo's CRM module to track customer interactions and behaviors - Implementing strategies to optimise the customer journey for improved conversions - Integrating CRM data with marketing efforts for personalised and targeted campaigns - Hands-on exercises on utilising CRM insights to enhance marketing effectiveness |
We provide training by real people, allowing you to ask questions and interact with the trainer directly. Our courses are designed as standard modules, but we can adjust the content to suit your needs, covering specific subjects in more detail or omitting those that don’t apply.
If you prefer a tailored course specific to your business, we would be delighted to offer that. This includes extra preparation time and an optional initial session to discuss your business and how you use your ERP system.
We also offer the possibility of onsite training and would be happy to discuss this with you.