Aim
Welcome to “Going Digital: Propel Your Online Presence with Odoo’s Website Builder”! A solid online presence is crucial for businesses and individuals in today’s fast-paced, technology-driven world. Whether you’re an entrepreneur looking to showcase your products, a professional aiming to build your brand, or a creative eager to share your portfolio, Odoo’s Website Builder offers the perfect platform to bring your vision to life.
In this course, we’ll guide you through the essentials of creating and managing a stunning, professional website using Odoo’s intuitive and powerful tools. You’ll learn how to design aesthetically pleasing layouts, integrate interactive features, and optimise your site for search engines to reach a wider audience. With hands-on tutorials and practical tips, you’ll gain the skills and confidence to build a website that stands out in the digital landscape.
Outline
1. Introductory online presentation: Learn the basics of managing Odoo Websites, including their structuring, design, formatting, and content, and discover all the built-in tools that can help your website stand out and make your visitors’ user experience smooth and result-oriented.
2. Preparing your e-shop: Discover all the options the Odoo eCommerce application offers and learn how to prepare all your product data and content efficiently. This module includes all necessary elements for your customers’ checkout journey, like shipping providers and payment gateways.
3. Customer communication: Browse through all the options that allow you to stay in touch with your customers, such as live chat, email marketing, marketing automation, helpdesk, push notifications, and others. You may not need them all, but knowing the tools to build your customer touchpoints and ensure you are always available at the right place and time is always valuable.
4. Additional online sales use cases: Explore what other products and services you can sell through applications like eLearning, Events, Rental, or Digital Product Delivery, e.g., using the Subscription app. There is nothing you cannot sell through Odoo, and this module will show you how to do it.
5. Ramp up your online content: See how to improve your SEO through quality content preparation using applications like Blogs or Knowledge bases. If you do not want to do all the work yourself, learn to use features like Forums and customer reviews so your visitors can contribute to your website’s success.
6. Understand your customers through in-depth reporting: Previous Seminars result in valuable information, but it can go to waste unless you learn to use and understand it. This part will allow you to navigate eCommerce and Analytics-based reporting to determine what you do best and what you can further improve.
Join us on this exciting journey and unlock the potential of your online presence. Whether you’re a beginner or looking to refine your web-building skills, this course will equip you with the knowledge and tools you need to succeed in the digital age. Let’s start and make your mark on the web with Odoo’s Website Builder!
| No | Seminar | Agenda |
|---|---|---|
| 1 | Basic online presentation | - Intro to Website Setup - Theme set-up, menu and website structure creation - Exploring available building blocks and learning how to handle them |
| 2 | Preparing your e-shop | - Intro to eCommerce configuration - Preparation of necessary datasets (Products, Pricelists, eCommerce categories) - Setting up shipping, payment integrations and tweaking the check-out process |
| 3 | Additional online sales use cases | - How to prepare and serve digital content through eLearning and Subscription applications - Set up and promote offline or online events - Specifics of Rental app online |
| 4 | Ramp up your online content & understand your customers through in-depth reporting. | - Publishing of content through Blogs or the Knowledge app - Managing and moderating Forums and customer reviews - Learning how to use Odoo reporting on top of eCommerce data - Evaluation of marketing metrics inside Odoo - Options and recommendations on external analytic tools and their integration with Odoo |
We provide training by real people, allowing you to ask questions and interact with the trainer directly. Our courses are designed as standard modules, but we can adjust the content to suit your needs, covering specific subjects in more detail or omitting those that don’t apply.
If you prefer a tailored course specific to your business, we would be delighted to offer that. This includes extra preparation time and an optional initial session to discuss your business and how you use your ERP system.
We also offer the possibility of onsite training and would be happy to discuss this with you.
